|
Definition:
Business directories are listings of business information.
The information may come from one source such as a yellow page
listing or an industry group. Or, the business directory may be
a compiled list from several sources that incorporates many different
pieces of information to create a better picture of each business
listing.
Using a business directory:
Business directories are useful for anyone looking for in-depth information
on an individual company or a group of companies that contain
specific characteristics. A good business directory will allow
you to search for particular businesses by including or excluding
certain criteria such as company size or finance figures.
How does zapdata help you use a business directory?
zapdata is your online source to business information.
Our base data, which includes information on locations, industries
and demographics, is provided by our parent company D&B (formerly
Dun and Bradstreet), the leading provider of global business information
and expertise. D&B has over 160 years of experience in collecting
financial statements on both publicly and privately held companies,
and their comprehensive database includes information on over 14
million U.S. companies.
In addition, zapdata supplements its base data with Specialty
Data. This Specialty Data is a library of industry-specific data elements that helps you create
more precisely targeted prospect lists based on specialty or vertical
focus. Specialty Data complements the D&B database, allowing you
to refine your lists in areas such as Financial Services (for
example, whether or not companies have pension plans), Information
Technology (to target companies with specific numbers of PCs and
LANs), and much more.
Examples of Specialty Data include:
- Fax numbers
- Computer and telecommunications information
- Retirement/Benefit plan information
- Advertising expenditures
Job functions:
zapdata also includes a Job Function selection criteria so you
can target the right decision-makers. By specifying job title information,
you can add names other than the main executive, which is the contact name
included with the base D&B data. The additional contact names are from
independent, industry-leading data suppliers.
|
