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The D&B DUNS Number is a unique 9-digit identification
sequence, which provides unique identifiers of single business entities, while linking
corporate family structures together. Companies worldwide use the D&B DUNS numbering system to link information
about suppliers, customers, and trading partners, providing a
more complete picture of the risk and opportunity in their business
relationships.
How the D&B DUNS Number helps you:
In database marketing applications, the D&B DUNS Number allows customers to quantify how
much more business they are already doing within a market sector or corporate family structure, to enable more
effective planning of new sales and marketing activities.
In credit applications and decision-support software systems,
the D&B DUNS Number can link files to respective parent companies to see total credit
exposure. This insight into customers' corporate family structures means that the credit limits can
be managed intelligently and collection efforts prioritized.
D&B business data helps you:
- Identify dead-end leads so you can stop wasting time and resources marketing to them
- Shorten your sales cycle
- Gather information to make sales calls more productive
- Increase sales and marketing ROI
The information in the Dun & Bradstreet database
is gathered and compiled from millions of trade and bank transactions, federal bankruptcy filings
information from business owners, public utilities, and the offices of all the U.S.
secretaries of state. Dun & Bradstreet also scours hundreds of newspapers, magazines,
trade publications, and electronic news services for data.
How zapdata uses D&B data, including the D&B DUNS Number to help you:
zapdata is the Internet solution of D&B Sales & Marketing Solutions (formerly iMarket Inc.). zapdata
uses Dun & Bradstreet's database of over 14 million U.S. businesses as its
base business data. Dun & Bradstreet's core database is then enhanced with a library of
specialty data elements. This combined database contains a depth of business
data that you will not find elsewhere. It includes firmographics,
business data, industry-specific data, contact information, and
mapping data.
D&B data is used to power all of the services available at zapdata.com:
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